If I were asked to do the work of sales and marketing of sin as the merchandise, I would refuse, even if the salary was generous. My refusal, apart from being based on ethical concerns, could be Influenced by the difficulty of the assignment. I know I risk political incorrectness because the reality in practice could as well be summarised in these two words, “Sin Sells!” The daily sales report of sin suggests that the business is doing better than ever before. Look at the disturbing news of homicides, robbery, murder, strife, and so forth bombarding our news headlines! I also know that the unseen hands of the recording angels are noting with terrible exactness, sins harbored in unsanctified motives, and those actualized in omission or commission. But I’m afraid I would fail to make good sales.
While in typical business transactions, product promotion involves facts about the product being sold. If successful sales and a good seller-buyer relationship are maintained, it is not so with sin. Sin is not sold under the high power magnifying glass of truth but under the blurred and dark decoy of untruth. A fact about sin will lead to market failure( a situation where the market cannot clear because demand cannot meet the supply of particular goods or services). Sin sells, but only when the truth is trampled underfoot. The attractiveness of evil is a dependent condition.
The background we have had is supposed to help you understand why sin seems in high demand—pillars of misrepresentation preserve corruption. Sin Sells by either hanging on outright lies or lies concocted with some truth. Sin, which is declared a seed of death, is often represented by its sellers as life indeed.
The best case study can be found in the fall of humanity. Adam was created and placed in Eden, where he was supposed to live forever. His eternal life was a dependent condition. He could cling to eternity by continuous access to the tree of life. Defiance of this meant death, something he could avoid by simply avoiding one fruit—the fruit of the tree of knowledge of good and evil. For Satan to twist the head of humanity concerning this matter, he started by using a talking serpent. The fruit that was going to whither, the currents of life, was presented as the gateway to glorification. Its consumption was shown to make a man like God, knowing good and evil. The result is that we are knowledgeable concerning good and evil, but we have become rebellious transgressors of God’s law. Instead of being like God, we are becoming more and more unlike Him. Created a little lower than the angels, we have become lower than animals and more like little devils. If you want to ascertain this, just check the news headlines. The inhumanity of man towards man is almost becoming an everyday thing.
What if, while selling the fruit of the forbidden fruit, the devil included in his product description the sobering realities? What if he said that apart from the knowledge of good and evil, we would be chased out of Eden, that we would begin to see decay and death, that we would eventually lose the God-given dominion over the earth? As we said earlier, this would lead to market failure. The devil succeeded in convincing the mother of humanity to betray sacred trust through lies. If he were truthful, the narrative would have been a different one. Maybe I would not be writing this piece of literary work or under a different topic altogether.
Maybe, we can bring it home. Look at the way caffeinated drinks, alcohol, and cigarettes are packaged. There is no skull and bone (☠️💀) symbol in those exotic glasses and wrappers. But in them are accidents, family chaos, underperformance at work, and general truancy.
Sin, apart from its false promises, also makes us live a lie. Most people get attached to bad habits, which keep on saying they will eventually stop. Sin takes advantage when entertained, and people get hooked on it. The sins of addictions and besetting sins go through this path of presumption to gain hold of one’s entire being. Everyone held in chains of habits started with a first innocent trial before they were held. In terrible chains, they cannot break at will. Sin is in the business of hacking willpower so that the will is forced to bow down before perverted taste and preference, instead of the Great I AM.
Sin can be summarised as a false salesperson who promises what is not in store. While we are promised happiness, we are troubled sore with things we don’t like, but we cannot refuse at will. Sin takes us further than we are willing to go and demands more than we are ready to pay. It promises us bliss, but we are left in pain and emotional dearth.
There is no true joy in disobedience. We can pretend to be happy while walking in the Path of disobedience, but true happiness can only be found in being true to our creator. Watch in movies and theaters of revelry, you Will see people pretending to be happy in the forbidden field. But the effect is feeling low and seeking more of the same.
“A long preparatory process, unknown to the world, goes on in the heart before the Christian commits open sin. The mind does not come down at once from purity and holiness to depravity, corruption, and crime. It takes time to degrade those formed in the image of God to the brutal or the satanic. By beholding, we become changed. By the indulgence of impure thoughts, man can so educate his mind that sin which he once loathed will become pleasant to him.”
—Patriarchs and Prophets 459.1
Sin fascinates before it assassinates.